The Magnification Challenge Of The Supply Chain

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The magnification challenge of the supply chain

We live in a world of social, cultural and even economic changes, however there are no changes in environmental improvements of which we can be proud as human beings. The challenge of a green supply chain compromises all those companies or organizations that want to work independently and responsible;In other words, responding to the environment in a healthy and positive way. The magnification is undoubtedly not an easy task, but the initiative and involvement for a green supplies chain will start from good management from the supplier to the final customer.

A supply chain is formed by the parties involved in satisfying a customer application. It includes not only the manufacturer and the supplier, but also the transporters, warehouses, detailed vendors and even the clients themselves. Supply chains is encouraged in different countries of the world, and charges more and more relevance and importance the ecological footprint left on the planet the supply organizations in their eagerness to serve a better to its customers.

Michael Porter said "in the future, competition will not be given company to company, but rather from supplies to supplies chain". In other words. Using a more innovative vision that benefits all participants in the supply chain.

The Green Movement was exacerbated from 2008 and is changing the way companies or businesses address environmental conservation. "For 2011, global organizations will need to prove their green credentials via an audit process to be able to retain the status of preferred suppliers".

The challenge of the disposal of the supply chain is “to integrate environmental thinking, including the design of the product, the selection and supply of the materials, the manufacturing processes, the delivery of the final product to the consumer, as well as the management at the end ofthe life of the product ". In other words, it implies the use of the 4R strategy, but what is the 4R strategy? Many people will ask, strategy 4R basically consists of preserving sustainability by reducing, recycling, reusing and recovering;In other words, reducing non -renewable resources, eliminating those that are not necessary and optimizing the use of resources that are renewable and recycling materials and supplies so that they do not become waste or waste giving them a new life or utility.

The strategies for the magnification of the supply chain are the following: a) Redesign of transport, b) the green sales design to qualify and assess the environmental performance of a supplier, c) the measurement of the ecological fingerprint of the carbon, D) The minimization of waste throughout the supply chain, e) the optimization of internal processes and the expansion of socially responsible practices to the entire value chain. 

Chopra & Meindl points out that all companies must measure and report on these 4 categories: a) energy consumption, b) water consumption, c) greenhouse gas emissions, d) Generations waste waste. To report the measurements it is necessary to identify processes that are under our control in the supply chain and determine which will have the greatest impact towards the environment.

Carvajal affirms in terms of energy, water, emissions and waste consumption the following a) Perform constant monitoring of energy consumption used in their operations and services, which allows them to identify improvements for the most efficient use of energy sources, b)For the care of water resource, the company develops initiatives and programs that allow the decrease in its collection and improvement in the quality of spills, c) In the search for cleaner technologies that allow reducing atmospheric emissions, Carvajal implemented a new project: The precipitate of the recovery boiler on floor 1, with which particulate material emissions were obtained well below international parameters. d) The area of industrial use, has as a mission: contribute to the conservation of the planet, generate return on investment marketing solid waste, fixed assets and disused materials, providing adequate management and returning them as raw material for other processes for other processes.

Any value chain, comprises multiple components, facilities and suppliers. Each link has an environmental impact from the toxins generated and the water consumed during the manufacturing processes to gasoline that is used in logistics and paper used for marketing. In other words, each process has a different impact, and therefore they must be measured and reduced differently.

To achieve a green and sustainable supply chain, the consequences must be identified whether direct and indirect, begins to know in depth each of the suppliers as well as evaluate them asking if they have implemented programs for waste reduction, the amount of energy use andwater as well as the recycling of processed materials. Also that it is possible to hire local suppliers to minimize shipping distances to the maximum.

Participate in the sustainable management of suppliers, produces certain benefits that are too important and should not be overlooked. If you work with suppliers to develop a more sustainable supply chain, you can reduce costs, mitigate risk, generate new sources of income and increase the value of the brand.  In other words, working with socially responsible suppliers will bring multiple benefits for the company.

At the national level in Peru, the company Industrias San Miguel Pet, created a recycling plant in which it invested $ 20 million, which has a capacity to recycle 20.000 tons of plastic bottles per year. This reflects that responsibility with the environment is not cheap, but in the long run it will generate a highly competitive advantage.

It is here, where we ask ourselves, the green will go out of style? No, the companies of the New Era must think of green, since social responsibility will become a global trend, in which they will demand the green certification that consists of the insertion of green processes. The companies of the New Era have realized that giving up the procedures save money on fuels and maintenance of means of transport, and at the same time the carbon footprint decreases.

Companies should not take sustainability as an obstacle, but as a 4R or environmental strategy in which all processes are completely compromised, not only by the obligation to mitigate, prevent or correct the different environmental effects caused. That is to say implement an environmental strategy and see it as an opportunity for competitiveness and growth for the company.

BIBLIOGRAPHIC REFERENCES

  • Beamon, B (1999) "Designing the Green Supply Chain", Logistics Information
  • Management, vol. 12, no. 4, 1999, pp. 332-342.
  • Carvajal, s.A (2012) "Sustainability Report"
  • Retrieved on June 17, 2019, from http: // www.Carvajal.com/wpcontent/Uploads/Report%20sostabinitibos%202012-%20baja%20 (1).PDF
  • Chopra, S & Meindl, P (2008) “Administration of the supply chain. Strategy,
  • Planning and operation ". Pearson Prentice Hall, Mexico DF.
  • Greden, l. & Masero, S. (2012). "Accelerate sustainability results with
  • visibility and responsibility ".
  • Retrieved on June 17, 2019, from http: // www.AC.com/es/~/media/files/Whitepapers/ca-value-chain-sustainability-wpesn.PDF
  • Hanifan, g. Sharma, a. And Mehta, P. (2012). "Why a supply chain
  • Sustainable is good business?"
  • Retrieved on June 17, 2019, from
  • http: // www.Accenture.com/Us-in/outlook/pages/outlook-journal-2012-Whysustable-supply-chain-is-good-business.ASPX
  • Peyton, T (2011) “Evaluation of the green supply chain program in
  • Mexico ”, Gazette of Economics, year 16, no. Esp., t. 1, 2011, pp. 301-348.
  • Plummer, d. C., Smulders, c., Fiering, L, Natis, and. V., Mingay, s., Driver, m., FENN, J. McLellan, l. And Wilson, D. Gartner, inc.(2008) ‘Main predictions of Gartner for you organizations and users 2008 and beyond: become self-colured ecological”
  • Porter, M "In the future, competition will not be given company to company, but rather from supplies to supplies chain". PH d. Harvard University.

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