The importance of building your personal brand
The brand, according to the Royal Spanish Academy, is: a sign that is made or put in someone or something, to distinguish them, or to denote quality or belonging.". With this definition we can see that the "brand is conceived to differentiate from each other"
“The personal brand is defined as the good development and dissemination of the added value that no other professional can contribute to the market and that will become the footprint for which companies choose a candidate on another” Nancy Vázquez Personal Brander.
No brand was born large, brands are built daily based on the relationship of time with people, our brand is how we want to be remembered, it is the perception that people have in our environment based on certain attributes that make us excel to Each person, before building our own personal brand we must know ourselves, our values, capacities and strengths since they are the ones that define each one, which is what we want, where we want to arrive and what we can offer. We are a walking brand, just to relate our name and surname will already be related to negative or positive characteristics. In the labor field to develop our brand and implement it properly, it can be a very effective way when we differentiate us, this brand must generate empathy, pleasure, if achieved, we can be valued and loved by those who need what we offer, laborarily speaking the Unique way to differentiate ourselves as professionals is to manage our career as large companies manage the brands of their products. The difference between brand and product, is the objective of a brand is not to sell ourselves, but sell what we do.
Some people consider that personal brands are individualistic, but this is not true, because large brands cannot live isolated, in the same way people have no value for companies if they are isolated, because no one can only create a great brand , people are needed, such as the people with whom we decided to relate.
“You must have the control of your brand and the message you send and how it affects how others perceive you. That will help you actively grow and differentiate you as an exceptional professional.’Hubert Rampersad
In a video I appreciate a person who talked about the personal brand, but emphasized 10 tactics to create your personal brand are: discovery, all human beings have unique talents, to discover our talent, it is to pay attention to what we love to do and They have us focused. Knowledge, identify strengths, virtues, beliefs, habits, talents, weaknesses, etc. Belief, beliefs in ourselves and our projects, based on our intuition. Intentions, add the intentions (knowledge and experiences) to our work for the benefit of the project, helps us to know more. Offering, what we can offer, which is what we can contribute most to an area, is the absolutely most important. Give, our image and posture, taking care of our image and details and postulating a legitimate image. Communication, is the true talent developed by the great leaders, is like communicating the message to the rest of the world clearly. Promotion, take advantage of the internet in those areas, in which we are interested in seeing us and in what we have to offer. Marketing, marketing of what you can offer. Environment, it’s all that surrounds your person, and differentiates it as identity.
We must improve and invest every day in our personal brand, since this is one of the best investments we are going to make and the legacy we are going to leave.
Branding staff then allows us.
If we have defined the objectives, if we have defined the environment to position yourself, if we have defined the product and the product is what it can offer, it is not what you are, but what you represent, and it is achieved through trust, and make you visible it is about gathering all these pieces and putting them in a temporal space, to generate a plan and execute it, the difficult thing is not to position you, but the desire to be able to do it.
Leave feedback