The illustration in the graphic design branch
Summary
In today’s society, the terms can be used interchangeably, regardless of their experience or area of knowledge, everything is in the light of the modern world, therefore, this essay on the Enlightenment seeks to highlight the importance as a means of communication and its valueartistic.
Reading several articles I realized that there are positions that differ on illustration and graphic design, imply.
This is why I decided to write this writing to be clear about what is an intrinsic part of the design, it is a passionate and that wraps you.
The illustration in graphic design
Some history
We see how illustrations go back to antiquity, and manuscript books are already attached with images. These illustrations are unique handmade works, although later copies are also handmade.
With the advent of the printing press, in the fifteenth century thanks to Gutemberg in Germany, the new printing techniques allowed to copy texts continuously and show it with images. A new era was born in the cultural world and even in the world of illustration.
In the seventeenth century, the character of Jan Amos Comenius was very important is considered as the father of modern pedagogy understands and grants great importance to textbooks and illustrated images to enrich the learning ability of children and stimulate their imagination.
In the nineteenth century, due to the industrial revolution and to the emergence of new printing technologies, the first golden age of the illustrators, which made a large number of printing activities and continuous marketing of books and magazines in a magazines in aOf important entertainment forms, lithography, was key to reproducing graphic images.
In 1851, with the invention of chromatic spectrum technology, the images were filled with colors, which caused the appearance of advertising posters, which coincided with the rise of decorative arts and the birth of Art Nouveau at the end of the century.
At the end of the 19th century, photography was incorporated as a resource for the copy of images and, throughout the twentieth century, printing technology was further developed, which finally gave the illustrator a total freedom, and the latter no longerIt is limited to the nature of design. The possibilities of some graphics processing programs can be easily copied by simple methods.
With what happened in the two world wars and the Spanish Civil War that these events are not forgotten, innumerable posters have been designed. On the other hand, industrial development and production have increased the demand for advertising, and several products need to differentiate the public through specific images and formats of each brand. With the development of the century, the design market has grown exponentially, such as the world of music, hundreds of magazines, and finally new media other than paper: television, digital era and internet where we live. Immersed in him, not only the big companies, but everyone can express themselves and show their creative and dream world.
Aesthetically speaking, the busy start and the evolution of the twentieth century gave the creators. The visual world is full of cubism, surrealism, expressionism, geometric abstraction, pop music and other proposals. In the 1960s, psychedelia brought the world of images we still see today.
We see how the illustration itself is part of the design;because the beginning of graphic design and the end of art can be considered;Because the illustration has an advantage in the convenience of transmitting messages in a more interesting and even more innovative way.
First, it is necessary to clarify the differences: artistic illustrations are created for contemplative purposes, usually from a personal perspective;Commercial illustrations are developed with the development of their objectives and has a clear one, that is, accompanied by a commercial design, if it is aimed at children, it can be advertising, clothing, record covers and many other uses. From the point of view of the public, an illustrator must be used with this style.
Professionals belonging to any graphic design study can understand all graphics or images used to illustrate any type of document through illustrations. In other words, it is a versatile tool, so it can be used in advertising flyers or brochures, rich publications and even logos. The possibilities are almost infinite, which opens unlimited opportunities for the precise and effective delivery of messages, here we see that this is its great importance.
It should not be forgotten that, at present, the public has become accustomed to immediacy and is not willing to read too much content presented in a non -original and dynamic way.
Graphic designers are fully aware that using illustrations in their work has great advantages. It is an agile and simple technique with excellent results. For example, this is especially useful when you want to include an image of a famous person in its creation but cannot access the photos.
For their part, illustrations also allow a more detailed and precise infographic. At present, many companies are committed to asking their trusted graphic design study to do that job to explain the components of their services in a more intuitive, dynamic and precise way. This practice spread rapidly in the editorial industry, but also extended rapidly in many other fields, such as real estate and education.
In summary, at present, the importance of the universe of illustration in the field of graphic design and in the field of business and institutions has become evident, as a result, we can help customers spread the information of their campaignin the most effective way to achieve everything they plan to do.
But what is the work of an illustrator? It is based on the interpretation of the text to give it vivifying images. Illustrators take full advantage of their abstraction, synthesis, interpretation and creativity. According to your skills or adapts to the needs of the project, you will use this technology to develop and shape graphics or paintings. He also prints his own style because it is the result of his interpretation and the way in which his ideas are realized. As each illustrator is different, this creative form is unique. And everyone can interpret and express the same text differently.
Finally let’s see in which areas the illustration can be used:
Literature: It is a type used in literary works. It is used to show the text with a representative image of the narrated content.
Advertising: It is used in commercial media. Such as promotional brochures, posters, packaging labels, product packaging, etc. Its purpose is to provide an image that transmits a concept about the product that represents and provides information about it.
Editorial: It is used in publications (such as magazines, books on various topics, graphic designs) to decorate and establish scenes. CD or DVD cover, posters, web design, etc.
conclusion
Although the concept of illustration is often misunderstood and there is almost no classification, it is important to understand that illustration is communication and its purpose is to transmit information. Art, painting, design and narration are at the forefront of the current world space, the Enlightenment moves, which is why the Enlightenment is so versatile and does not adopt any of these disciplines without ignoring its main purpose, allow you to please,Inform and accumulate knowledge. But due to the use of metaphors, information is not always superficial, you have to learn symbolism, abstraction and mental games understand all work.
When the illustration approaches the narrative, there is a time component, this can produce and text and possibility of obtaining history from the image sequence. It can be distributed in space and time as enlightened books, comics or comics magazines.
The illustration is based on narrative textual representation to constitute a language, thanks to the form or style of the language information. It develops based on its form and elements of communication, guide through the correct application of creative and artistic processes. The illustrator has obtained good results. The illustration is closely related to the aesthetic result of art, its works and its similarities, but the main difference is for its purpose. The illustration is designed for practical purposes, to meet the needs of the masses, and art is determined by taste and decide personally and try to meet only creative needs.
Bibliography
- Barber, f. (2016, July 26). Cocoshool. Retrieved from https: // www.Cocosphere.com/Illustration-Diseno-Graphic/
- Unknown. (2019, December). ESDIP Art School. Retrieved from https: // www.ESDIP.com/blog-school-of-art/differences-enter-diseno-graphic-e-ilustration-that-separa-and-which
- Barcelona, e. S. (2019, May 06). EsdeSign. Retrieved from https: // www.EsdeSignbarcelona.com/int/expert-diseno/que-es-la-ilustration-digital-and-for-so-asir
Leave feedback