The Good Marketing Mix Of Puma

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The good marketing mix of Puma

 Puma has grown to become one of the largest sports shoes manufacturers in Germany. It is a public limited society, which is listed on the Frankfurt Stock Exchange.

Puma uses more than 9.000 people and distributes their shoes in more than 120 countries around the world, generating more than 2.5 million in income per year. The company is based in London, Germany and Hong Kong.

Actually, Puma as a brand undertakes to contribute to the world of sport supporting sustainability, peace and creativity. And stay faithful to its values has made the company a global force. However, this is not the only reason why the company has registered great success. His excellent marketing strategy has seen that he is still a world leader in the manufacture of sports shoes. In addition, it has also become the manufacture of sports equipment, watches and other accessories.

Puma Mix Marketing analyzes the brand/company that covers the product, price, place, promotion and explains Puma’s marketing strategy.

It is one of the main sportswear and sports team companies in the world. MANUFACTS SPORTS, FITNESS AND LIFE PRODUCTS. In sports, cover the apparels, shoes and accessories necessary in football, cryket, golf, bádminton and Motorsport. It also offers different products related to the specific famous sports of the country in which the brand is located. These products are available for men, women and children.

The greatest differentiation in the mixture of Puma products is done with the help of the latest innovations in footwear. Puma brings the latest shoes with innovative technology and makes sports and activities easily maneuverable by enthusiasts.

As for the price, Puma has managed to place the brand as a brave, safe and determined brand. It has direct competition of the main brands established such as Nike, Adidas and Umbro. In order to deal with this competition, it has valued the products slightly lower than those of competitors. This allows Puma to be affordable and acquire new customers. They provide seasonal discounts and fidelization benefits, in order to retain customers and increase switching costs for customers. Therefore, Puma has the competition -based price strategy, which allows you to seem convincing to most customers. The brand has been identified as a premium brand. This gives an idea of the price strategy in the Puma brand marketing mixture.

On the other hand, Puma is structured in 5 regions, Europe, EMEA (Eastern Europe, the Middle East and Africa), North America, Latin America and Apac (Asia and El Pacífico). In addition, it has three types of distribution channels, wholesalers, retail stores and electronic commerce stores owned by Puma.

It has a presence in more than 120 countries, using more than 13000 people worldwide. Maintains solid relationships with the main retail partners. Also together, with the retail partner Foot Locker, who launched a jointly developed concept of Puma Lab in the United States and Europe.

 Finally, Puma, being a global brand, has an extensive marketing and advertising strategy. The promotion strategy for Puma is almost the same in different countries. In general, international sports stars are appointed brand ambassadors. Puma has ambassadors of the national brand of each country of its presence. It has been supported by a number of legendary athletes, the list of which includes names such as Michael Schumacher, Pelé, Joe Namath and Usain Bolt. Puma has a long list of players from more than 30 countries that support the brand. Together with the players, he sponsored several clubs, teams and associations worldwide as part of their promotional strategy.

To promote their product line for women, Rihanna, Kylie Jenner and Selena Gómez, walked on the ramp boasting designer clothes and Puma shoes. Together with Rihanna, Jenner, Selena and the Kenning group, it has a long list of fans of celebrities that support the brand officially and unofficially. Thanks to these three brand models, Puma has grown remarkably in recent years.

But, apart from celebrity endorsements, Puma also launched several interesting and innovative campaigns to attract customers. One of those campaigns is the take -off sticker campaign as part of the ‘run the streets’ campaign. These stickers were offering a 30% discount on the next Puma purchase. Together with television ads and printed media, Puma is also strongly present on digital platforms and social networks. Therefore, this gives an overview of Puma Marketing Mix.

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