The experiment of an Atlanta pharmacist who created a world boom
The history of Coca-Cola began in 1886 when the curiosity of an Atlanta pharmacist. John s. Pemberton led him to create a different tasting soda that could be sold in soda sources. He created a flavored syrup, led him to his neighborhood pharmacy, where he was mixed with carbonated water and considered ‘excellent’ by whom they tried it. To the partner and accounting of the DR. Pemberton, Frank M. Robinson, the appointment of the ‘Coca-Cola’ drink is attributed, as well as the design of the distinctive and distinctive script, which is still used today (Britannica, N.d.).
Before his death in 1888, only two years after creating what would become the foamy drink of #1 of the world, the DR. Pemberton sold portions of his business to several parts, with most interest sold to the Atlanta businessman, ASA G. Candler. Under SR leadership. Candler, the distribution of Coca-Cola expanded to soda sources beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to do the portable drink, Joseph Biedenharn installed bottling machinery at the rear of his soda of Soda Mississippi, becoming the first to put coca-cola in bottles. The large-scale bottling was possible only five years later, when in 1899, three entrepreneurial entrepreneurs in Chattanooga, Tennessee, secured exclusive rights for bottling and selling Coca-Cola. The three entrepreneurs bought Bottling rights of Asa Candler for only $ 1. Benjamín Thomas, Joseph Whitehead and John Lupton developed what became the World Coca-Cola bottling system (Worldofcoca-Cola, N.d.). The first marketing efforts in the history of Coca-Cola were executed through coupons that promote free samples of the drink. Considered an innovative tactic in 1887, the coupon was followed by the advertising of the newspapers and the distribution of promotional items with the script of Coca-Cola to the participating pharmacies.
Coca-Cola in cash available from 2006 to 2019. The available cash can be defined as cash deposits in financial institutions that can be removed immediately at any time, and investments that mature in a year or less that are highly liquid and therefore considered as equivalent in cash and reported with or nearCash line lines. Coca-Cola cash available for the quarter that ends on June 30, 2019 was $ 13.361 billion, a decrease of 30.97% year -on -year. Coca-Cola cash for 2018 was $ 15.964 billion, a 22.79% decrease compared to 2017. Coca-Cola cash for 2017 was $ 20.675 billion, a 6.87% decrease compared to 2016. Coca-Cola cash for 2016 was $ 22.201 billions, an increase of 11.56% with that of 2015 (Macrotrends, N.d.).
Total Coca-Cola Assets from 2006 to 2019. Total fixed assets can be defined as the sum of all fixed assets of the balance of a company. Total Coca-Cola assets for the quarter ending on June 30, 2019 were $ 89.996 billion, an interannual increase of 0.45%. Total Coca-Cola assets for 2018 were $ 83.216 billion, a decrease of 5.32% compared to 2017. Total Coca-Cola assets for 2017 were $ 87.896 billion, a 0.72% increase with 2016. Total Coca-Cola assets for 2016 were $ 87.27 billion, a 3.03% decrease compared to 2015. Current assets are generally listed in the order of their liquidity and often consist of cash, temporary investments, accounts receivable, inventories and prepaid expenses (Marketwatch, N.d.).
The two largest current assets reported by the Coca-Cola company were those of June 30, 2014 for the amount of $ 92.02 billion dollars. We also have those of 2015 which were 90. Billions of dollars. Since 2014 until 2018, the current total assets reported by the Coca-Cola company is: 92.02B in 2014, in 2015 90. B, in 2016 87.27b, in 2017 87.9b and 2018 a total 83 assets was reported.22b (Marketwatch, N.d.).
The Coca-Cola company has about seventeen accounts receivable in which we can find: payroll payments, taxes, debts to long or short-term terms, etc.;In accounts payable we can that in 2014 the total accounts for stopping was 61.46B, 2015 64.23b., 2016 64.05B, 2017 68.92b, and in 2018 64.16B (Macrotrends, N.d.).
Coca Cola has seen a decrease in its total current liabilities. From 2006 to 2019 there was a constant increase in the total current liabilities of the company (Macrotrends, N.d.). The graph has multiple fluctuations that differ according to quarter. In the last three years, the company has seen a tremendous increase in its obligations. This is primarily due to the high cost of manufacturing products that the United States currently faces.
The Coca Cola company currently faces the same problem that has pursued them in recent years. The two largest current liabilities are long -term debt, which in 2018 was 25,364 million and the other debt will be the short -term debt, which is 13,194 million. These two obligations are harming the financial growth of companies. If the company reduces the amount of liabilities, it will allow them to increase net income in general (Britannica, N.d.).
In 2018, Coca Cola revenues decreased to an amazing 6%, which reduced them to 7.1 billion for the quarter and decreased to 31.9 billion for the year. This setback reduced the annual income of the company by 10%. This allowed the company to grow there the organic income, which grew to 5%. This included an increase in concentrate sales that grew by 1% (Marketwatch, N.d.).
The net income for 2018 was 6.43 billion. New reports for this year 2019 indicate that the net income of the last twelfth has increased to 7.035 billion. In theory, this would be considered a 195% increase in annual sales. This year it has been one of the most profitable years of Coca Colas to date. It seems that there is an increase in sales every time the Super Bowl comes out. The only inconvenience is the entire marketing rate that is placed in the ads. In general, the company has had its ups and downs, but it seems that the Coca Cola company is on the right path to success (Marketwatch, N.d.).
It is surprising to see that a company begins so small and ends up being one of the largest companies we know to date. None of this would have been possible if it were not for the dr. John s. Pemberton and his bureau for creating a better flavor soda. This invention opens the doors to other soft drinks that we currently love today. Coca Cola has been operating for more than 100 years and I think it will continue to operate while the company see profits.
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