Starbucks and fast food sales and high caloric content
Introduction
This work aims to analyze Starbucks in reference to the sale of fast food and drinks with high caloric content. Starbucks in recent years has expanded the range of products of this nature, keeping more more in this controversy.
Controversy analysis
The last corporate social responsibility memory of Starbucks (2017) does not refer to the topic to deal with in this work and focus on the sustainable development of coffee crops. It is curious because there are news where Starbucks is criticized for having many products in the top foods with faster food chains.
Despite not showing directly the possible measures that Starbucks could be taking about the created controversy, the company shows on its website the calories and ingredients of all its products giving an image of transparency to the consumer. The publication of this data is due to a law created in 2008 in the US. UU. where companies such as Starbucks were required to publish this type of information in order to communicate to the consumer the amount of calories they were consuming. This is what S commented. Rosenbloom in an article published in The New York Times newspaper.
However, in an article published by Health Affairs, he affirmed that he had not had any improvement effect, or rather, a greater awareness in the consumer the publication of these data by the companies involved. In this article, statistics on the consumption of these foods in New York City are published, seeing a void effect of government measure.
The same article indicates that this measure did not affect restaurants that did not decrease the amount of calories in products. It is understood that companies only offer information so that the customer decides whether or not to consume the product, but in no case takes measures to withdraw drinks or foods of high caloric content or to try to reduce it.
On the other hand, encompassing Starbucks within fast food companies and the problem in society about the consumption of food of high caloric power, gives the impression from my point of view that this company is eclipsed in this problem by companies such as companies such as companies such as companies such as companies such as companies such as companies such as companies such asMcDonald’s or Burger King, therefore not conditioning his competitive advantage. In addition, Starbucks seems to be more in a “low profile” position where the company is limited to complying with the regulations and informing the consumer.
Finally, observing the materiality matrix published by Starbucks in 2007 it can be seen how it is placed in the most relevance quadrant for both interest groups and the company.
conclusion
Each time society is more aware, governments increase sugar taxes and begin to intuit a trend that leads us to "sugar without a balanced diet and a healthy life. My impression is that Starbucks leaves this problem in the background because it seems that society has taken as its responsibility for a healthy eating and not as a matter of the company. Therefore, the company focuses its efforts on other aspects that can be seen as their own responsibility such as the development of coffee cultivation areas associated with the company.
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