Social and ethical responsibilities in marketing
The contribution of marketing to humanity contains the establishment of exchanges, markets, products and innovations in trade, in addition to all these contributions, it can often have socially irresponsible behaviors, which seeks to reduce through the attention of several factors such as They are: Keep in mind the unforeseen consequences, make the laws that regulate each of the elements that make up marketing, verify ethical behavior and implement skills to foster social causes.
Independence in marketing is based primarily on social responsibility, and it emphasizes philosophy, politics, procedure and marketing actions that are carried out daily whose objective is to improve well -being in the social environment.
A notorious failure in social responsibility in a large percentage is reflected in fraud, where objects are not what they offer, rather, what they appear to offer, and it is precisely the increase in the good performance of a product that can get to affect customers who blindly trust him.
There are different dimensions when it is pointed out in social responsibility within marketing, in the first place, the struggle to be more effective and efficient improving the quality of life, which is more complex than what is proposed, and proof that it does not always It is achieved is in the criticisms that arise about it, as a Spanish newspaper emphasizes in its pages, some of these criticisms are:
- Excessive unnecessary products are introduced to the market that arise and fail, the above is partly due to the fact that the development and marketing of new products continually implies a high risk, and the cost that is paid for a big success.
- At the same time, unnecessary products arrive that arise and triumph, for this you have to think that one of the marketing tasks is to establish new products that customers prefer instead of those who are currently driving. The say here is that numerous times it is considered that having successful products is leading us to a greater waste of the land and the minimum income of people with limited resources, which is possibly true, but at the same time we must emphasize that, If we profess in freedom of choice, then we must also access other people expressing this freedom when choosing their products.
However, it is said that marketing encourages innovation, which can be interpreted as the design of a product with unique and importance characteristics for the consumer, and that, therefore, it will have to be reformed, this can be inferred that it can be inferred that Customers do not necessarily have to buy the new model, and indeed in several of the cases, they do not.
The crack in the market on the offer side happens when the activities of a supplier lead to destructive consequences for the global offer. Numerous companies and consumers emphasize their own interest, and by acting in this way they usually exploit the common good to the point that they destroy it, the above is known as the problem of the commons. In this regard, the commitment of merchants would arise in promoting the conservation and innovation of products that consume less resources.
On the other hand, there is an accumulated marketing effect practiced by many advertising companies that have a negative effect on buyers’ products and in the demand for various products. For this, it should be noted that on numerous occasions the general appearance of certain stereotypes, such as supermodels, to offer a specific product, it works, so markets are involved in a dilemma, since their achievements seem commonly common and Corrientes.
As for the second social responsibility of marketing, ethical behavior is emphasized, it refers to the codes that regularly have in writing, which employees normally take as “unwritten rules”, which are striving for showing concern As for the well -being of all employees and protect the environment.
At the moment when ethical codes decompose, societies stop acting, since it is as if the events are destroyed inside, so society demands a “social contract”, which is raised as a belief Philosophical that begins based on the price we pay to what we owe, to be able to handle the business and that the benefit of this is concerned with society and contributes to its continuous improvement.
In addition to this, a utility principle is managed, which essentially establishes ethical behavior that is mostly possible and viable, for most people, in a specific situation together with the demand for ethical behavior formed in a company, in order to increase as the net income of that company does.
The categorical imperative can be observed when we ask ourselves if the proposed act would be correct if everyone did the same. An example that seemed interesting to exemplify the above was that of inflated advertising, in which we have to do a few occasionally, it does not seem so serious, but if everyone does it at the same time then the advertising ends losing its credibility.
For this, religious beliefs as the basis of fundamental values, admitting to provide for the behaviors that the other parts of the market will observe, and the possibility of encouraging or generating greater certainty. The term "the predominant religion of a country configures the opinion that its citizens have of marketing practices", it refers to the fact that the meanings exhibited by the ads for different cultures change, since what some believe as moral, others consider it immoral.
Ethics in the field of marketing is the beginning or objective of difficult questions and, in turn, be attentive to establishing if personal acts are correct or incorrect. I think that it is inevitable that the people responsible for making decisions, examine and analyze why they behave or not in a way, since doing this would be more honest with themselves about their true intentions with their work with their work daily.
The third social responsibility of marketing makes specific reference about fulfilling laws, exposes us to them with almost mandatory fulfill.
This responsibility covers the issue mainly in social aspects between companies and marketing, using strategies to increase their competitiveness and market participation, it should be noted that the combination of both can make known and at the same time meet the needs of customers, that institutions are required today as an added value to the products they already offer. Social marketing is the best alternative that allows all companies to use their campaigns and contributions to the community as advertising for their brands.
Finally, the fourth social responsibility of marketing, tells us about helping to boost fair causes, for this, marketing professionals have examined that, in many markets the affirmation of social responsibility of an organization intervenes in the behavior of consumers, even more than the same advertising. So, marketing with cause includes the activities undertaken by governments, public companies, organizations and people with the purpose of encouraging consumers to active participation in social assistance programs.
In conclusion and finally, my position focuses on deducting how social marketing works as it helps to promote fair causes, and knowing how to handle marketing with cause serves to achieve explicit goals. I think that marketing must respond to the marketing environment so that its interest in the welfare of others will be radiated, since as citizens it is expected to reward society being first aware of the unexpected effects, and second equalizing their interests following the laws by which marketing is governed.
Leave feedback