Sales in today’s society
Introduction
At present, most business people invest a lot of time to devise and invent new products, when sometimes the solution to business problems is to create new sales models with existing products. Large marketing networks are increasing.
Developing
Therefore, it is extremely important that companies identify whether it is a good time to innovate in products, or on the contrary they must invest time in creating new convenient business models for the organization, such as designing a benefit plan for sellers,Of course appropriate to the needs of the company, always remembering that in the current era of the administration it is vital to be constantly updated.
Additionally, with the appearance of digital platforms, (Appstore, Playstore, Facebook, Amazon, among others), a new market based on mobile applications and software has emerged, which, in turn, brought new sales models, for example,Temporary services: it is based on offering a free temporary test to users, so that, when it expires, they subscribe to the service. Free – Premium Services: Based on offering a free version of the software in question and a premium version with a cost.
This sales model revolves around that users will prefer to buy the product than use the free version due to the limitations that it may have. The positive side is that it always generates profits, either by the purchase of the product or by the ads shown in it. The charged services: based on the principle "it is necessary to pay to use". Once the user sees the product, it is necessary to pay to use it. The previous models work due to two primary factors: need and recognition.
This is thanks to the fact that there is at least one of these two factors in a product, many of the popular applications are currently used because many people use them (Instagram, Snapchat, WhatsApp, among others), so we say they are recognized. Others are used because they solve problems or needs (Uber, Rappi, etc.) and others are used for both reasons, such as Google, which is very recognized and at the same time solves the navigation problem on the web.
conclusion
At present, the changes occur at a dizzying pace in the field of sales, mainly due to the increase in communication channels, the decrease in entry barriers and the amount of information available to the client to make their decisionsShopping. Inbound Marketing makes commercial departments pay all their attention on customers that ‘arrive’. First to determine if they are the right customers and then to turn them into customers. In addition, with the techniques, the market acquires a greater predisposition to buy.
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