Racism and political black
Introduction
In Colombia, at present, there are about 101 indigenous ethnic groups that live throughout the national territory, they mostly live in their own guards, which have been ancestral inheritance, and that in many cases have recovered after years of social conflict.
Once entered into the dynamics of Western economic exchange, the survival of indigenous communities depends on: PAN to catch (home planting for daily livelihoods), agribusiness ventures sometimes derived from government programs, and marketing of handmade products.
Developing.
The indigenous communities immersed in the marketing processes have generated a differentiation between the artisanal object of non -commercializable rituals, and those that become products, and that validate among them and with their authorities the possibility of commercialization.
The elaboration of artisanal products in the country by ethnic communities among others, represents the preservation of cultural heritage, understood as the material medium by which historical testimony is presented, which generates appropriation, identity and creates in these globalized societies, a relevant senseof roots. It has been defined that of totality 30.840 artisans characterized to date, 31.2% belong to indigenous ethnic communities. (Data: Serrano 2019. Crafts from Colombia).
The survival of the legacy, depends on varying the number of young people living in the trade, currently only 14% of the artisanal population characterized is less than 30 years old, 63% between 30 and 60 years and 23% greater than 60years.(Data: Serrano 2019. Crafts from Colombia).
The route to conservation is directly related to the possibility that from their own territory, indigenous communities can generate constant income that allow themMendicity, or are used in several dispossessed offices of their culture.
With the aim of establishing an action route with a view to the sustainability of communities and trades, the following investigation is proposed in search of determining specific actions for this purpose, taking as the main methodological tool the case study of 3 ethnic groups that baseIts economy in artisanal activity.
Frame Vision of Present and Future
The dynamics of the current model of ethnic communities that base their economy on artisanal activity, is subject to the offer in specialized, and non -specialized commercial events, where there is a differentiated customer collection as follows: marketers that intend a purchaseWholesale, or retail buyers who socially print a sophistication differential through the consumption of products with history behind them.
Likewise, they access local markets, where you get to pay very under the product, or exchange for other assets of the family basket. Under the tendency of fashion to the use of cultural differentials, there are approaches to design brands that make product orders to potentiate brand DNA, processes that without falling into the debate on appropriation or inspiration, are cyclic, since they relateWith the natural life cycle of a collection.
Marketing channels such as networks, web pages, although they constitute a tool that gains space, is not generalized among communities for different reasons such as: elaboration and management costs;the requirement of a computer;technical knowledge for management;The distance for him sent products;the difficulty in developing products with the same dimensions and equal characteristics;Internet signal that is not sufficient solid;lack of roles in artisanal groups and entrepreneurship culture.
Indigenous artisanal groups vary their commercial process according to the level of integration to the "whites" exchange models, according to them they refer. For them, a division could be generated by levels that is currently used according to the Colombian handicraft model and elaborated by the ethnic line:
• First group: Level 1 (Basic): Not formalized business productive group;artisanal product representative of its culture;interest in carrying out knowledge of knowledge;artisanal activity oriented in your life plan;viability to maintain communication (cellular, email, etc.);Little participation in commercial spaces.
• Second group: Level 2 (Intermediate): Groups in process with advances for sustainability of their economic activity and formalization needs;Identification of roles and leadership of its members;Offer of artisanal product representative of its cultural heritage and quality according to national markets;· Information from your products;productive capacity and commercial potential;concrete actions of transmission of knowledge;Experience in local and / or regional commercial events;viability of maintaining permanent communication.
• Third Group: Level 3 (Advanced): Artisanal leaders and defined roles;concrete product offer, expressing ethnic identity with symbolic, technical or particular trade references;representative and / or affordable raw materials for its production process;consolidated group of artisans and productive capacity;High commercial potential (initial identification of buyers).
Approach to the productive chain ratio (between the three proposed levels);national and international commercial experience;Permanent actions of transmission of knowledge in order to maintain its artisanal production process dynamic;Availability to provide species or effective a counterpart to the actions to be developed.
Although currently there is no clear statistic of indigenous groups organized dedicated to artisanal work as a form of subsistence due to economic instability or individual performance of trades, in 2018, with the support of the Ministry of Commerce, Industry and Tourism and Tourism and TourismHandicrafts from Colombia were characterized 42 indigenous groups organized for this purpose, of which only 11% were within level 3 (without even achieving 100% commercial sustainability)
It is expected that the model to be raised will be applied as a pilot by communities that are in social and organizational capacity to bet on applying for their own conviction. In the future, it is expected to increase commercial results, understanding the context with a model that is extracted from processes, already experienced from its realities and where the same issuer is part of the Colombian indigenous communities.
conclusion.
‘Artisanal products are those produced by artisans, either totally by hand, or with the help of manual tools or even mechanical means, provided that the direct manual contribution of the artisan remains the most important component of the finished product … The special nature of artisanal products is based on their distinctive characteristics, which can be utilitarian, aesthetic, artistic, creative, linked to culture, decorative, functional, traditional, symbolic and significant religious and socially.’
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