Organizational design and behavior
As we all know, McDonald’s, it is a fast food restaurant franchise in the United States.
This company has an organizational structure of departmentalization based on geographical areas because the products and services they offer are demanded by customers of approximately 119 countries around the world, producing this demand that has been reflected by the implementation of almost38.000 establishments in different areas of the one that is originally.
Figure 1.- McDonald´s organization chart.
Mercadona, s.A.Mercadona, s.A. It is a Spanish company that has a wide supermarket network, specifically about 1636, present throughout the country and now also in Portugal.
This is a company whose organizational structure could be classified as division, since, within this structure, a market structure can be distinguished by which Mercadona focuses on the needs presented by its different clients. This is the reason why it has a wide range of interprovers, in order to reach a more general group of customers offering a more common product but also to those segments that present specific tastes or needs through the different types that can be foundof each product, so each group of clients has a marketing department, and thus, thus, to be able to meet their needs.
Likewise, you can also distinguish a product structure in which we can find different centralized functions, such as finance, marketing, sales …, and that are used by the different existing product divisions. In this way, Mercadona has a specific line and a certain line, the latter being the employee to manufacture different products.
Nike, inc.Nike, inc. This is a multinational originally from the United States, mainly dedicated to the design and manufacture of sports clothing and accessories.
The organizational structure presented by this company is of a matrix type since the division of the groups is based on the product and the report to separate product managers, but these groups respond to those most extensive departments administrators.
This structure consists of several segments that are separated into subsidiaries and that operate independently within the Nike brand itself, an independence that provides the brand consistency and guarantees a positive customer service and delivery of products, as well asIt also allows the other brands that make up this main flexibility to be able to meet and cover both the needs and demands presented by their clients.
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