Marketing taught by CEUPE
Introduction
This postgraduate course taught by CEUPE European Postgraduate and Company Center in conjunction with the University of Alcalá de Henares, which gives those who complete it an official university degree, is an excellent proposal for those who wish to complement their professional training with modern tools.
It is done under the online modality, offers 60 ECTS credits and meets all academic quality criteria that marks the European Higher Education Area.
Developing
The places are limited and, in relation to the costs, each credit has a value of € 34.75, while the pre -registration has a cost of € 390, without counting administrative expenses or insurance for accidents.
What objectives and competences will I achieve with this master’s degree?
The main objective of this master is to transmit the necessary knowledge to design a comprehensive and marketing strategy for a company. Of course, the appropriate methodology for strategic decision making according to the product and markets will also be studied.
On the other hand, students will also learn how to create and organize a commercial department for promotions and sales, how to position an organization in the market and in the face of competition, budget development and market studies.
Who is you directed?
This is a study program specially focused on professionals from the commercial and marketing area of a company. This includes both those with a technical profile and those who execute management functions.
Master’s Master and Marketing Management: Curriculum
The eleven modules that make up the Master in Commercial Directorate and Marketing of CEUPE are distributed in four areas: Business and Directive Strategy, Marketing and Advertising, Commercial and Communication and Information Systems —erp, CRM and Business Intelligence.
In the first of these areas, content related to strategic management and management skills will be covered. Within the latter, the importance of qualities such as leadership, communication, teamwork, efficient time management and conflict resolution will be analyzed.
Subsequently, in the marketing and advertising area, marketing will be deepened within business organizations and other types, their basic concepts and tools and the design of a strategic plan. Likewise, techniques such as marketing mixing marketing and information systems, market research and advertising will be seen.
Thirdly, the modules linked to the marketing of services will be developed, fundamental to guarantee a good interaction and relationship with customers, and quality management, also very relevant in this same sense.
Regarding the commercial management, notions related to the field of sales will be seen. Meanwhile, the following module will deal with internal and external organizational communication, including updated content on current information systems.
Professional Master’s Office in Commercial and Marketing Management
Through the practical application of all the knowledge detailed in the agenda, these experts can lead the area of marketing and promotion of organizations of different scales and types. Thanks to the management skills that are acquired, it will be possible to coordinate work teams to respond to market needs.
In addition to this position, others related to marketing can be held, such as Marketing Strategy Director including Digital Marketing Brand Manager or responsible for Trade Marketing, among others.
The sales area also presents various possibilities for these experts. Those who complete the master’s degree in commercial direction and marketing that we are talking about here can perform as commercial directors, sales director or manager of electronic commerce, among other alternatives.
conclusion
We can affirm that Ceupe offers in this case a fundamental tool to function in the current business world, characterized by the specificity of the knowledge of its actors. If marketing and commercial management are, the resources that can be obtained with this course are superlatively valuable.
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