Marketing opportunities in Japan
Introduction
The most demanded sectors for Japanese consumption and which is what is most imported is food since “the self-sufficiency index in Japan is low in terms of fruits, meats, fish and shellfish. Granting a great opportunity to exploit in the Japanese market, selling fruits that consume commonly such as melon, mango, avocado etc., fruits that are currently demanded (Hernández.)
Developing
The marketing of vegetables is feasible, provided they have high quality and production standards. The only detail with the commercialization of vegetables is that it varies according to the season as well as the availability of fertile and healthy lands (with healthy I mean pest -free) for the successful planting and harvesting of vegetables. (Solis) On the other hand, the consumption of spicy products has increased significantly in a market segment.
In this case we refer to that of young people, speaking of a segment between 15 and 22 years, as well as the demand in Japan bars and restaurants, for the preparation of meals or simply to merge flavors, both of their cultureLike that of others, in this case Mexico has an advantage, since it is one of the countries that predominate the most species and chiles in agribusiness. But the most relevant sector and in which we can succeed in our business is e-business.
As we already know the number of users that Internet has achieved are too many, but in 2010, “in Japan 94,620,000 Japanese users were calculated representing a 78.2% of the population ". (Lion.) Therefore, Japan is a country that has a 60%food dependence, so opportunities in this sector are open to companies that have productive capacity, high quality standards, flexibility in competitive processes and costs.
conclusion
We can argue that within the framework of the AAEMJ, solid and constant growth has been shown in the food and beverage sector. The entry of food products with tariff benefits and the quotas system applicable to some products. The meat sector is an example that brings together Mexican companies in the sector that have covered the standards and efficiently used the benefits of AAEMJ. The flexibility of companies plays an important role in the offer of Mexican products given the demands of the Japanese market.
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