Marketing In Young People

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Marketing in young people

Introduction

If there is something that today’s young people dominate better than anyone, are technological tools. This aptitude is made most suitable for jobs such as digital marketing, an innovative field and with a lot of future perspective. We describe the main job departures it offers.

Surely you run daily with advertisements on the web pages you visit, the cell phones you use or on the television channels that you tune in. All that content is generated by digital marketing experts.

These professionals are responsible for planning advertisements on these devices, which represent a large part of the time of people in their day to day.

Developing

For those who are not familiar with the term, it is worth starting clarifying that digital marketing refers to marketing (Spanish marketing meaning, an English term) made by digital devices. In this group, mobiles, computers and any other electronic device are included.

Within digital marketing, online marketing (online) has earned a preponderant space in recent years, given the ‘universality’ of the web in most developed countries. There, the big brands find an ideal space to "fish" consumers more effectively, with selection techniques based on their own interests.

Study digital marketing

There are no doubt that ads in newspapers and magazines are less and less effective and, therefore, they are staying in the past. Digital marketing is the present and the future, so the training in this field is imposed for those who are interested in this profession.

There are different study programs to train in this area. For example, it is possible to opt for short courses, just a few months long, or carry out four or five -year degrees, with their subsequent postgraduate.

Fortunately, the academic offer is very varied and of very good quality. For example, in the European Postgraduate and Company Center (CEUPE) you can study a highly prestigious digital marketing, with the own title range granted by the University of Alcalá. The main advantage is that it is available in online and face -to -face modalities.

In addition, this same establishment offers other masters, such as the Master in Commercial and Marketing Management and the Master in Political Marketing and Communication. If what you are looking for is a specialization, you can opt for the digital marketing course and social networks, which has a duration of six months.

Labor Departure in Digital Marketing

Beyond the training and it is broad and novel of the discipline, you may ask what a digital marketing expert is specifically dedicated. To evacuate all your doubts, we present some of the most frequent options that these workers usually find in the labor field:

Employee of a traditional company

With ‘Traditional’ we refer to a company that sells goods and services and that aims to expand its brand through electronic media advertising. To do this, they hire a digital marketing expert who is responsible for these tasks, which usually monopolize most of the resources destined for advertising.

Employee of a digital marketing company

On the other hand, there are also companies that are specifically dedicated to the production of digital advertising content. In these cases, customers are the other companies. Instead of hiring a person who occupies this function, they outsource digital marketing in another that has people especially trained for it.

Design and development of Internet pages and platforms

Often, a digital marketing expert must face the task of designing a website to advertise the services of a company. It is, in fact, a market niche with a lot.

This section also includes an indispensable ability today: SEO optimization. This refers to the use of certain resources (payments or free) to improve the visibility of a website in the search engines that consumers use to find what they need.

Community Manager

Also called Social Media Manager, who occupies this position must be responsible for the image of a company on social networks. In addition, you must diagram sales and advertising strategies in this area.

Marketing by email

This position is usually called email marketing, and it is nothing more than marketing and email ads. Thanks to the filters that the software has today, very sharp knowledge is required to create a campaign that captivates, interest and, above all, does not end in the spam folder. For that, digital marketing also offers resources.

conclusion

As you could see, digital marketing is a very innovative land, and with a lot of way to go. It is a discipline in constant renewal, which has been adapted to the times that run in a great way. Without a doubt, you can find your vocation if you are interested in issues such as advertising and communication. 

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