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Launching a New Ultimate Fighting Major Student’s Name Student ID Professor’s Name Date of Submission Abstract The CSN company intends to launch a new product known as the Ultimate Fighting Major. A 100,000 dollar marketing budget would go a long way in ensuring that the new product is identified in the market to increase sales. I would spend $50,000 in opening a website and on the internet platform. I would pay $20,000 for the traditional media, including television, radio, and billboards. These platforms are also relevant since many young people spend most of their time watching the television. I would spend $30,000 on in-store promotions and product giveaways. The reason for this allocation is because it is essential to give students the new product for free since it would go along way in getting other customers through word of mouth. The new ultimate fighting major product is attractive to young people and children, and therefore it will have a significant demand due to its quality. The success of this new product is guaranteed due to the huge investment the company has made on this project. Advertising and marketing campaigns are important for a new product. It helps in introducing the product to potential customers and convincing them why they need to use it. It is essential to use a strategy that suits the target market. Investing a lot of resources on platforms that are not used by the target market would be wastage of resources. CSN is a company that has launched a new ultimate fighting major whose primary target market is students. The role of this paper is to explain how the $100,000 budget would be spent on various marketing platforms. A
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