Intel as the company with more microprocessors in the world market
Intel manufactures microprocessors found in most personal computers, tablets and smartphones in the world. Today it is one of the most valuable brands of the planet with income that exceed $ 54 billion. But, at first the Intel microprocessors were only known for their development version numbers, such as "80386".
In addition, because the numbers cannot be registered as a brand, the competition came out with their own numbered chips and Intel had no way to distinguish themselves from others. On the other hand, consumers could not see Intel products, as these were placed very inside personal computers (PC). Then he had difficulty convincing consumers to pay more for their high performance products
The company also launched its largest marketing campaign in more than a decade, "A New Era of Computing", to transmit its evolution towards the category of tablets and smartphones.
The vice president of Sales and Marketing Group, Kevin Sellers, explained: “It is not a campaign in which we talk about the microprocessor or the Intel company, but we present a film and epic image about the way in which Intel’s ultrabook systemsThey are directing us towards a new time of computation, making everything else look like ancient history ”.
In this way as Intel expands to mobile devices, their influence on the future of technology and its brand value will grow. In addition, the combination of effective and consistent marketing with innovative technological products has made the brand one of the most valuable in the world exceeding $ 34 billion. Intel microprocessors have found more than 80 percent computers worldwide.
The product line includes chips and base plates, routers, among other products. Intel has remained competitive through a combination of intelligent marketing, well -sustained research and development, superior manufacturing knowledge, a favorable corporate culture.
Nowadays, in the world of new technologies and all its peak, Intel provides great support and support to different companies having in their favor the quality of their products, since the good performance of these will allow companies with their respectiveitems;For example, companies aimed at the computer of computer science, having products that have an updated technology, processing power, software and updated hardware, can efficiently perform and provide greater productivity to the company.
There is no doubt that today the technology and the development of activities in companies go hand in hand, since they have become a key tool and piece for the optimal development of activities.
In addition, Intel knew howTake advantage of this crisis to get Celeron, a less powerful microprocessor, but in turn more economical, returning to the world of computer science much more accessible to the general public where that range of processors allowed Intel to spend this great wave, where they realizethat sometimes you do not have to invest to create incredible products or services when the demands of the market are others, that is where you have to listen to the market and the solution that you ask for is offered.
Intel has always had a very hard competition, however, it has always reinvented, launching products for all types of market including the automotive sector in the future plans, in this way it will manage to reach many more potential customers.
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