Importance of creativity in the business idea
Creativity is a way of living the existence that covers originality and establishes unique connections between seemingly different ideas. We often speculate that creativity is to do something, but, in fact, the meaning of the root means ‘grow’. According to Palacios (2012), creativity is like a human power that solves difficult problems, generates product or ideas, opens new intellectual boundaries, takes organizations from the crisis, generates efficiency, efficiency and productivity in business. Creativity expands our perceptions and, together with expanded perceptions, new ways of solving problems arise. The best creative thinking skills include: critical thinking, organization, communication and resolution of inconveniences.
The creativity factor for an entrepreneur is of the utmost importance because it demonstrates our skills and skills in developing, suggesting and managing assigned projects and that new goods and services arise or even a company. An entrepreneur needs to be creative not only to start his project, but to keep it afloat (Herrera, to. M., 2014). Being creative gives us backgrounds to try new tactics and ways of thinking and dissipating problems. Creative actions help us recognize and celebrate our own singularity and diversity. Creativity encourages self-expression, a way to create something from feelings and personal experiences.
The importance of creativity in business ideas is vital to implement the best processes and achieve effective results. Herrera (2011) indicates that creativity is needed when finding diffusion channels and ways to reach its target audience, to develop innovative product lines, to find novel selection processes that help you choose the best profiles forThe positions you need to cover (the best creative accounting is left out of this article). Creative business ideas differentiate companies. Without creativity and innovation, all companies would follow the same marketing / promotion patterns, technical or even the goods and services that may be selling. On the other hand, creativity in fresh occurrences contributes in reducing costs, time, risks, as well as choosing the required resources and personnel, and increases the values that must have to social implications.
In conclusion, creativity is a powerful dynamic environment to create new things and face unexpected challenges in each area of life. And when we observe creativity through the lens of a process, it is interesting to observe a common frame: stages or steps, one advances from beginning to end. Graham Wallas, identifies four stages in the creative process: preparation, incubation, lighting and verification (palaces, l. C., 2012). For me, I understand that from stages the most important is the preparation, since from here the entire process of research, collection and identification for the development of new ideas begins. It is the process that will set the course to follow the following processes because it determines the resources, time, space, costs among other factors necessary to start the project or idea and achieve the task. However, each of the processes presents its level of importance for any designated project, and are practiced unconsciously, since they relate to the time of establishing innovative strategies.
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