Generation X, the generation of the current and the most complex
Introduction
Generation X is very complete and one of the most complex when explaining it. This is because it is a generation that was born in the mid -sixties, culminating in the early 80s of 1964 and 1980, or also 1961 and 1981, according to other sources and, therefore, this generation mainlyIt crossed several events at the historical, social, economic and cultural level among which this generation can be cited was affected by the bombardment of consumerism of the 1980s and the early 1990historical changes such as the fall of the Berlin wall, among others.
As for the historical context of those years, the Cold War then ended, and there was great job uncertainty. Military governments predominated and it was a time of long dictatorships. At the economic and social level, despite the fact that unemployment, external indebtedness grew, and a hyperinflationary effect was generated there were abundant hyperinflations, not to mention the price elevation almost at the end of 1980.
It is evident that each and every one of the events that occurred during the aforementioned period marked that generation in one way or another. Each individual perceived it differently, and all that contributes to the construction of their own mental model. Although not everyone can feel identified with their corresponding generation, certain characteristics in common that were born between those years, and that little by little, without knowing it, were marked a different time, a new time, a new andUnique culture, which housed things from past generations and still nourishing themselves from new trends and experiences.
Developing
We will start from the beginning, explaining how the previous generation (Baby Boomers) influence. Raised by the Baby Boomers, this generation knew how to take, learn and improve many of the influences of their predecessors, because they knew how to take advantage of this technological and cultural leap that allowed themsports among many others.
Therefore they cannot be studied separately, because one is a consequence of the other, and if one thinks in detail, it can be seen that what determines the birth of a new generation is the interaction that exists between it and its predecessor, including the entire general context and how it impacts them.
The Baby Boomers were a conservative and ambitious generation, which sought stability in their work and that was really compromised and struggled a lot to prosper professionally. Therefore, generation X grew more individualistic and lonely, but also, more independent, that is, they managed to be more autonomous but kept the ideal of respect in their values and value the elderly. They absorbed the value of the work of the previous generation, but from another perspective, preparing academically and without neglecting leisure and enjoyment for life. That is why they seek a balance between both areas, work and staff. According to studies, two thirds of this generation are or were married and, 71% have children. As for their leisure moments, they have a great attachment for outdoor sports. Therefore, it can be said that they led a much more balanced life than the Baby Boomers, which gave them a greater sense of happiness and satisfaction.
They are very focused on being successful, which translated at that time in a high motivation to get more and more positions of positions (concerned about their preparation, they seek to study more than the university, so the MBA are now so popular forthis segment). In addition, with them consumerism emerges at very high levels, as a consequence of the consecutive launch of new products in the market. If everyone at that time consumed the latter, one could not be less. Therefore, the possession of certain products, generated among others a kind of personal "status". But they consumed good quality and separate functional products, it is normal for this generationThey are the ones who express their success through consumption.
Despite being independent and somewhat competitive, they value teamwork a lot, and they like collaboration. They communicate informally, regardless of who is the person to whom they go and, another very important aspect is, that they maintain the same friends throughout their lives. According to a study by the University of Michigan, men and women X work a lot but achieve a balance, they are happy with their own lives.
From the beginning there was talk that this generation is very complete and flexible, knowing how, more of them is nourished. As the different generations pass, it could be said that the changes occur faster and more abruptly. And this makes generation X to meet these changes and decide what is going to do. Having raised in a world where the image predominated (radio, cinema and television in boom) have overvalued consideration about beauty and aesthetics in general. They usually show off in work related to her and creativity: design, advertising, journalism, television and cinema. On the other hand, they have an interesting countercara, administrative positions feel very good. Some specimens of this generation, leave their creative facet for their personal life and work is only a source of income and professional growth. Therefore, it is not uncommon to meet a manager X of suit, tie, formally fixed in the office, a weekend with a shirt of some rock band, broken jeans and shoes shouting in some concert.
Technology emerges and comes to stay, first in simpler ways, but slowly is complexing and absorbing the entire market. However, generation X is flexible to these changes, much more than the generation of the Baby Boomers, and does not take time to adapt to the new model. They are the witnesses and drivers of a world in transition, between the analogous and the digital. As they are a generation in transition- they were called lost generation and even Peter Pan generation- they can make the relationship between “face-to-face” active social life together: they have participation within the events of their community. They are not users dependent on the Internet and technologies, but they benefit from their functions. They incorporated appliances, devices, new forms of communication into their life, which also somehow modify their way of working and relating to others. For example, the cassette, video cameras, devices to listen. Radio and television also separate their own place, as well as the development of cinema. But without a doubt one of the greatest appearances was the arrival of the computer, and consequently, of the internet. Computers began to be used only to work first. But then, they continued to perfect themselves until they took a place in homes. And with this, the use of the Internet and the development of video games is enhanced. This is where the generation is also born and, whose members are called "millennials", of which you can not stop talking, because it is even more connected to the X generation than with the baby boomers.
Many of those who belong to generation X are the parents of the generation and. Therefore, they are forced by their interaction, to adapt to new technologies. But in fact, although it is estimated that the members of the generation and are more familiar and to put it in some way, addicted to the use of social networks and technology, it can happen that several of those who belong to generation X, knowIncorporate it more quickly into your life, and are more aware than it than the millennials themselves, it is this, one of the characteristics that differentiates them from their successors, the fact of having a greater commitment and responsibility in the situations that face themDiario, generation X is active and committed to professional, business or union organizations and have adapted, with considerable ease, to new technological trends.
One way or another, technology also progresses little by little in the labor market. Many jobs are automating and replacing the work and activities that were formerly performed by a person. And the ways of working are adapting to the new technological context, so that they facilitate and make tasks more efficient. So generation X must learn in the best possible way, to incorporate technological knowledge, to use them correctly for the benefit of others, and not to remain out of the new forms of work.
This generation also has to meet the next to millennials, the Z generation. This generation is characterized by being much more restless and with the ability to perform several tasks at the same time. The technology incorporates it at very early ages, so when working with them, generation X must be quite methodical and agile at the same time, but without losing the spontaneity space.
conclusion
In summary, we could say that generation X is characterized by being individualistic and keeping in mind that money is the means to be able to live well;that seeks the balance between personal and work life also giving space to the family and the extra wall activities;oriented to results, rather than processes being the latter very changing throughout their development;that even being formal in treatment they value comfort, informal clothing at work and free time;They are the ones who seek a direct relationship from equal to the same with authority, and they are the ones who seek challenges, adrenaline and new projects in which to immerse themselves, constantly, if it is to grow professionally well, if it also collaborates in improving the world, much better.
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