media applications and the widespread adoption of mobile technology worldwide. With Facebook, Twitter and Instagram and other social networking sites quickly gaining global appeal, companies have quickly realized the broad adoption of this technology among all social demographics. This research paper seeks to explore the major networking platforms, their benefits to a firm concerning customer attraction and lastly, the importance of a business cultivating customers the social way. Introduction With increased competition in almost every business sector, brands need to be more innovative in developing customer relations. However, with the advent of social media networking sites such as Facebook,...
