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advertising strategies were brought forth by promoters of patent medicine. The first Coca-cola was first sold as a patent medicine since it was believed to heal a lot of diseases, including impotence, and morphine addiction. Pepsi another patent medicine was introduced by a pharmacist, Bradham in 1893. The journalists known as Muckrakers started to publicize negative instances from both compounds. In 1905, a journal was published which wherein 1906 led to the passage of the first Pure Food and Drug Act. The requirements of the statute were that they are labeled well, and removed the overstated, fraudulent or misleading claims on the labels. The statute was later in 1936 revised so as to ban...
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