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Distribution Channels in Marketing Student’s Name Institution Affiliation Abstract During the past, remarkable changes have been made in how businesses should establish and accomplish their channels of distribution. Channels of distribution aid sales of a product of business. It results in market penetration and satisfying the market target. For instance, selling sports apparel company’s products to the target users. In order to penetrate the market, a proper distribution channel and strategy are essential. The study takes into account the definition of marketing channel, its importance to both the traders and consumers. Businesses are encouraged to use channels of distribution to serve a vast market. Thus a well-planned and informed marketing channels system helps the consumers to access their needs. For sports products, it is recommended to use both brick and motor and online to enable the clients to shop at their convenience. The business’ choice of the channel is informed by the type of the service or product existing, the availability of the channel, and the policies in place. Thus, the aim of all corporate enterprises is selling their products to their intended clients at a profit. In order to survive as a business, the proper strategy should be involved. Distribution channel definition and its importance in marketing process A Distribution channel is a route that the products take to the final user's destinations. In other definition, “it is those participating in the movement of business products to the final clients or users to meet the needs of a client" (Kerin, 2017). The chain can be from producer to consumers directly or from
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