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Digital media influence Chinese fashion consumers Institution Date Table of content Introduction……………………………………………………………. ….3 Methodology……………………………………………………………….4 Results……………………………………………………………………....5-13 Discussion…………………………………………………………………...13-16 Conclusion…………………………………………………………………...16-17 Reference………………………………………………………………….….17-19 Introduction Digital media is composed of all contents which have been digitalized and can be transmitted via the internet or other computerized networks. Digital media can assume various formats which include videos, graphics, magazine, text and many other forms. The Chinese fashion hungry population is rapidly increasing the with the rise of purchasing power among the Chinese people (Zhang, 2011). Statistics have revealed that Chinese fashion consumers prefer online media to access fashion-related information. The fashion consumers also prefer buying their products online with a preference to western products. Statistics have also revealed that Chinese are more aggressive than American and Europeans in shopping on fashion products. Similarly, studies have shown that by the year 2020 China will become the second-largest fashion market across the globe (Kuo, 2016). The paper will aim to show how digital media is an important tool in marketing fashion products among the Chinese population. Studies have shown that Chinese people form the largest
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