Consumer Behavior And Their Relationship

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Consumer behavior and their relationship

Introduction

For an organization or a business, for the growth of profitability, sales are essential and for that the main actor is consumers. A company creates a product or service with the purpose of marketing, and its main objective is to enter the organization money, and that is fulfilled by the company – consumer or vice versa relationship.

The relationship between a company or business occurs in different ways. A relationship is the sale and buys this activity, it is the most common of the customer company relationship. Companies identify the needs of customers, to offer a product or service to generate a commercial relationship, the relationship is also used by using a CRM tool, monitoring consumers.

Developing

Marketing paper indicator

Most companies have a very important ara in the organization, that is marketing, this area is responsible for detecting the needs to be covered in the market, and this is an opportunity for the company to give a solution. Marketing activities prior to the manufacture of products, tending to obtain information serve the company to identify some market opportunity. It is incomprehensible to think that commercial decisions can be made without starting from any prior hypothesis formulation around consumers’ behavior.

Dimension 2 The Consumer Behavior Study

Currently, companies do a thorough study towards consumers to understand what their needs, tastes, preferences, etc. At the time of deciding to buy, this makes the company know how to cover all its needs, and in the future fans of the brand become.

(Alonso Rivas & Grande Esteban, 2015) commented “Understanding consumer behavior constitutes the basis for marketing activities and seems unthinkable to propose any commercial decision without previously establishing some consumer -related hypotheses” (P. 25).

Organizations when doing the study identify the needs of consumers, then ask questions, and look for some answers to these, to understand consumer behavior and tastes, most of the company go to Data Bank as the INEI. Where are statistical studies that help identify how consumers behave.

Indicator Dimension 2 Consumer behaviors various approaches

Economic

Companies have to identify their consumers, to which it is dedicated, which is what it consumes, how much of income it has a family basket, loans it makes, etc. According to these factors, companies offer their products or services, depending on what their commercial activity is. "From an economic point of view, the behavior is explained by contemplating the individual framed in a society that has to choose the alternative jobs of their limited resources to meet their needs and maximize its usefulness".

A person with an economic permanent job and income has the option of acquiring different products or services, offered by the market unlike an unemployed person who has limited options to acquire. Let’s say that person with higher studies that works in a large company. It has children, the banks will observe what their needs would be and try to initiate a communication with the objective that the person takes their product a loan to study their children.

Psychological

The psychological factor is to analyze consumers of different forms of behavior. In front of a brand, which is what influences to begin a purchase process."A psychologist could affirm that the brand’s choice was imposed by a previous predisposition and that the design and color connected perfectly to the external characteristics shown by the buying couple".

Companies when performing a product or service have to study the consumer, as the brand influences it is their purchase process from the identification of necessity to the purchase decision, even to the post purchase valuation. Mostly what influences the process of purchase of consumers influenced design, packaging, that is novel, immediate service and price.

Social

In the social factor, the influences for consumers, the groups that surround them, such as family, friends, professional grabs, organizations, etc."A sociologist would be inclined to the contagion and social influence of the members of the groups to which the buyers predictably belong and highlight the preponderant role played by the wife in this type of products".

The influence of the groups surrounding consumers are a part to affect the purchase decision, a person who has athletes, will influence the decision to do sports and for this he needs sports implements, and if he works in a companyRecognized then the person will look for his outfit suit, for his personal brand, in this way he influences various factors on the consumer.

Anthropology

"An anthropologist would look at the type of buyers who were in the store and the behavior models observed by each of them". According to the deductive hypothetical method, the logic of scientific research is based on the formulation of a universal law and the establishment of relevant initial conditions that constitute the basic premise for the construction of theories. This universal law is derived from speculation or conjectures rather than inductive considerations. Thus, the universal law can correspond to a proposition like the following: if "x happens, yet" or in a stochastic way: x happens if and it happens probability.

conclusion

The marketing area is very important in companies, after identifying the needs of consumers, becoming an opportunity for the company, the following is the creation of a product or service according to the need identified, to cover this, the function ofMarketing is not only selling and remains there, but to follow up after the purchase, having in response to the consumer the type of satisfaction and comments towards the company for the shopping process experience.

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