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Communication in social networks
Social networks have become a fundamental tool for political campaigns, since in this way they allow parties directly to citizens without the participation of journalists and improve knowledge and communication with voters.
Social networks allow politicians to give a personalized treatment to their audience.
Especially the Popular Party is committed to these social networks to win voters (especially the young vote) for the next elections in November. The PP promotes personalized messages to reach more people without the need to go to very generalist messages as in the media of high dissemination.
Not only do Facebook or Twitter use but also WhatsApp that will spread the new proposals of the party, although it is true that in this electoral campaign they will have to improve their political strategy, since in the previous Eldiario campaign.It is uncovered in March that the PP had created feeling false accounts to influence the decision of the citizenship vote, concern for fake news is present in political parties because they are primary cause of growing bulos that can in some cases benefitParties such as the PP before the elections of April 28, but can also be a deterrent and distrust for future voters.
On the other hand, the Podemos Party has more than 2.760.000 followers in networks, which is almost double (43%) than the rest of the games together. On Facebook, purple formation adds more than 1.200.000 followers and according to Epsilon’s study is the group that receives the most interactions (likes, comments or sharing news) on this network. This is a great advantage over the other matches although the rival in networks of Podemos is Vox that on Instagram is the leader with 120.000 followers.
We will continue to use this tool to win voters and consolidate its position against the internal difficulties that the party is recently suffering with the abandonment of some of its members and in front of the rivalry between Podemos and more country in Íñigo Errejón. On the other hand, Vox is not far behind in the management of social networks as the main campaign tool for the next elections.
Vox is the political party with more followers on Instagram, it is the network that has grown the most in 2018, according to the latest report of the Association of Digital Communication in Spain. And the most used by users between 16 and 30 years.
Vox’s strategy is simple with simple photos, without editing, seeking to attract the youngest voter, in addition to the use of short -term videos of which the most successful were the videos with attacker content against the game of Podemos Podemos.
Vox is one of the most use of WhatsApp as a means of dissemination, which allows to guess that they will continue with the political strategy they used in the last April elections.
Citizens bet on repeating aspects of the last campaign such as the use of interviews and rallies where citizens can interact live through social networks, and will also use the Instagram tool as a less formal means in which to capture the young vote.
The essential message will remain the same: not Sánchez, placing the socialist as the main ‘guilty’ of electoral repetition and pointing out his ‘inability’ to reach agreements.
Finally, the PSOE to reach the citizens the Socialist Party considers different forms of marketing such as the use of slogans and now?. Move along. New motto for the elections of November 10, 2019), also that of advertising banners with the Etc Etc. They are traditional measures that have served the party well.
Despite this, social networks are still key, especially is the Twitter platform where the party develops best when approaching citizens. It will also use the same base of the previous campaign for the next of November:
Now, more responsibility and sense of state. Now, more generosity and more consensus. Now, more confidence, says the poster, for real equality between women and men, ‘zero tolerance’ with sexist violence, more social justice and continuing to fight for climate change.
In my opinion, it is the party that must work the most to improve their marketing skills in social networks not only on Twitter where they practically do greater presence but on other platforms such as Instagram;take example of other matches and their success on these platforms.
Spain is heading in 2019 to a new electoral campaign where social networks will be protagonists to disseminate the manipulation strategies of the debate of political parties.
The acting president will face in the electoral debate to five in which Vox will be on November 4, where the PP claimed to be made on the 5th when the monthly data of unemployment is planned. Pablo Casado’s party aims to go to the debate with knowledge of the economic state of the country, so he has already advanced that his electoral strategy will largely be in economic matters, taking advantage of the world economy regression and involution in employment creationTo position themselves as an alternative to the acting candidate, Pedro Sánchez.
On the other hand, the PSOE is committed to focusing on the Catalan issue, and try to calm the Spaniards giving possible measures, if they are re -elected to govern, for economic slowdown and employment creation, but always giving greater importance to the issue of independenceand Catalan issue, giving an image of the country in the future.
The PP on its Twitter account has a fixed tweet so that the first thing you see who consults is a message that warns that "Sánchez throws the towel in the resolution of the economic crisis and recognizes that he is unable to avoid it". Its strategy is summarized that "with the left, as always, more unemployment, job precariousness, more taxes and more indebtedness", something that "can be avoided by trusting the PP that has already resolved it twice".
In general, candidates are again presented to elections this November 10 and bet on new strategies.
The PSOE focuses on the right center with the possibility of a pact with citizens as at the beginning of 28 A, but now there is also the possibility of pact between PSOE and PP, since the break with Podemos seems to be irreparable, in addition, it will take advantage ofTo win deputies with the recent collapse in the orange formation surveys and the demobilization of the voters of Podemos.
The PP is committed to the union image in the party and for making several internal adjustments. Such as the re -election of new supporters in management positions (due to the corruption and imputation scandals of any of its members) and improvements in social networks communication (largely by the scandal of hundreds of false accounts on Twitter to influenceThe citizen’s vote, which uncovered Eldiario.It is in the past elections).
Citizens, their strategies have not been announced at the moment, but some data pose the possibility of abstention, and a possible approach to the PSOE.
We can on the other hand, it will continue with the strategy of the serenity of the party that gave it such good results in previous debates, they bet on equally hard communication (as in the early party) but by a leader of the calmer and calmer formation.
I will try to mobilize the vote of citizens to win 43 deputies in Congress, alerting the population of how dangerous it is to return to the bipartisan system.
VOX proposes to insist and even improve the strategies he used in the last elections, he also hopes that he will obtain very good results due to the demobilization of the left voter and the abstention of the PP or C´s
In addition, Vox will focus on giving a new image by going to various interviews of famous programs such as Ana Pastor, Pablo Motos’s anthill and his presence in the decisive debates for these new elections. In this way he will approach the youngest voter apart from his social networks strategy of the last 28th elections.
Among the new strategies for the November elections, social networks remain a fundamental tool, the parties will improve electoral propaganda, due to the discomfort present among citizens due to the repetition of election.
Political parties will continue to invest in political advertising through these networks. Spanish political parties are the quarterfinals of the European Union for expenditure on political advertising on Google, it is around 6 million euros. Traditional advertising such as posters will also continue to be used, propaganda via mail etc.