Color Psychology: Tips for choosing the best color for brands
The color is very strong and unconsciously influences us. Based on an investigation published by the National Health Institutes of the National Library of Medicine of the USA. UU., This color affects attitudes due to personal preferences, experience, education, cultural differences and other complex contexts. The feelings of pleasure, sadness, enthusiasm, anger, fear, love, etc. They can arise when seeing certain colors.
The influence of color psychology is now widely known and used. One of the uses of color psychology is the development of the brand. The logo and brand were transformed using certain colors to attract consumers’ attention. Because after all, color is the first thing seen for any product. And color psychology works to maximize it.
Designers designated to create brand logos now use the color psychology theory to develop a unique color palette for their customers every day. How to choose warm colors on cold colors or compose a series of colors and shadows to use in promotional media.
Such combination will create the perfect color designed to make the logo design stand out, sell the logo and even improve consumer experience. The color has an impression and should be used prudence. For those of you who want to create something surprising in your brand, here are some tips on the use of color psychology.
Serves to determine approach
As is known, each color shows a different impression. For example, the red color symbolizes courage, green fertility, white cleaning, brown familiarity, etc. Therefore, have a clear approach in how the brand will be shown. Determine the objectives and how you want your target customers to know your brand before deciding which color is the most appropriate.
Start with family colors
After knowing the purpose and brand image you want to show, now it is time to choose the correct color for the brand. You may have a favorite color, so you can start with that family color. Make a scribble with a color that occurs simply to try or can even be a fixed logo color.
Frank Robinson, who first drew Coca Cola’s bright red logo, liked the contrast of red over white. He tried and finally the color became part of a well -known and protected registered trademark.
Due use of neutral color
If you are still confused about determination, you can choose a first base with neutral colors. Types of neutral colors that are often used, such as black, white, ivory, silver, gray, brown, gold and beige. Choose warm or cold colors that can greatly affect the colored palette used. The colors that are considered warm include black, brown, gold and beige, while white, ivory, silver and gray are considered cold colors.
Minimize color options
The color in the brand aims to make consumers remember. So, when you see a color, you will automatically remember your brand. Therefore, you should not add too many colors, this makes consumers more confused or not even interested. Instead, use a smaller amount of colors. It is better to use two main colors and an additional color.
Do not be afraid to experiment
Although Pinterest and Instagram can be a source of inspiration, nothing can replace the inspiration that comes from the various experiments it performs. Be sure not to be afraid to make sure you find strong colors that best adapt to the identity of the brand you want to build.
Using color psychology is one of the efforts to develop your brand. In addition, you must also think of other parts of development, namely, good financial management.
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