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Alima Pharmacy will sell prescription medications in the United States. The company will be based in downtown Dallas and will serve Texas as its primary market. The company will offer its products at significantly reduced prices than most of its competitors. This will be achieved by maintaining high levels of efficiency in business operations and by targeting specific market segments (those customers that pay for the medications themselves). The company will succeed in the market by employing knowledgeable staff, which along with the reduced prices will drive repeat businesses. The company expects to reach profitability and breakeven by the start of the second year of business and to open a second store by the fifth year. Section Two: Branding and Idea Context Corporate mission and how the new product or service aligns with it Alima Pharmacy’s corporate mission is to contribute to the overall improvement of patients’ healthcare by delivering high quality and competitively priced prescription medications. The company will achieve this mission objective by embracing convenience and customer service excellence. The company's long-term goal is to be a leader in the distribution of prescription medication in the city of Dallas and neighboring suburbs. To that end, and as part of the company's corporate strategy, it will put appropriate measures in place to satisfy the expectations of all stakeholders including suppliers, customers, business partners, and employees. To surpass the diverse expectations of all these stakeholders, Alima Pharmacy will leverage technology and efficiency in the marketing and distribution of its products. Integrity, strategic relationships,
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