Amazon and its position in E-Commerce sales
Amazon has become one of the largest e-commerce companies in the world and many entrepreneurs wonder what is the key to reaching such success. Bezos never secretly kept the reason for its success and explains that putting the consumer in the first place, inventing and having patience have been the reasons why the company is in the place where it is today.
His obsession with the client to fact that the company is increasingly successful. Amazon’s decisions revolve around the client. This company continually seeks how to improve its prices, expand its offer and improve the delivery and return of product process. With each purchase Amazon tries to evaluate customer satisfaction. This customer satisfaction evaluation process is known as the metric culture. During this process the decision making is made up of eighty percent by the client’s opinion. Amazon analyzes customer satisfaction from the moment he makes the purchase until the moment he reaches his door. According to a study that was done in the two thousand and seven Amazon, it has more than one hundred million users who continue to grow.
Amazon has an outstanding logistics which focuses on reducing time to the maximum between the purchase and delivery of the product. This has made thousands of consumers prefer to buy online instead of going to a physical store. At the same time, Amazon has opened warehouses in many countries which allow them to obtain people their products in less than twenty -four hours through an additional service known as Amazon Prime.
Another of the things that has led Amazon to success is its continuous innovation. Amazon is continually creating new products and services. In the two thousand seven Amazon Lanzo Amazon Kindle which was the first e-reader of this type in the market;This service allowed users to download different books in several languages in a matter of minutes. Another known product is Amazon Fire TV;This device connects to TV and allows users to watch series, movies, play music among others. One of the most recent products that is very successful is Amazon Echo, this device works through voice commands and performs an immense amount of tasks. Answer questions, play music and provide information about weather, news, traffic etc…. In addition, it allows users to make purchases on Amazon through the voice.
Amazon’s sales figures are increasingly impressive. Jeff Bezos declared that only during the two thousand eighteen Amazon Gender 160.000 million dollars This figure increased by 30.000 million dollars compared to the year two thousand seventeen. Bezos also revealed that the sale of external sellers increased by 58% during the two thousand eighteen.
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